Social Media Marketing
Learn how to market using social media! Develop a social media strategy by utilizing platform specific social media ads (Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest, and YouTube). Perform demographic targeting, write ad copy, manage marketing budgets, learn to schedule content, measure KPIs through data driven decisions, create an employee advocacy program, incorporate influencer marketing, and practice personal branding. This is all accomplished through a state-of-the-art simulation program and e-text bundle where you are the social media marketing manager. Classes will meet on Monday nights from 6-7pm eastern, the rest of the week will be self-directed asynchronous online. Materials: E-text/simulation bundle: $129 (lifetime access), internet access required.